Coors Light promises no more warm beer May 22, 2007Posted by grhomeboy in Drinks & Beverages.
Coors Light Promises no more warm beer with the new Cold Activated Bottle
The Cold Activated Bottle is available on all 12-ounce Coors Light and Coors bottles at participating bars, restaurants, grocery, convenience stores and liquor stores.
On May 18, Coors Light challenges adult consumers nationwide to stop suffering from warm beer syndrome. As part of an effort to promote its new Cold Activated Bottle, Coors Light announces the World’s Most Refreshing Happy Hour.
Coors Brewing Company executives, employees and distributors are joining forces to build awareness and trial of the company’s latest innovation, the Cold Activated Bottle. Mountains on the label turn from white to blue when Coors Light is at the optimal temperature for cold refreshment. In cities nationwide, Coors ambassadors will be working with retailers to engage consumers and encourage trial of the Cold Activated Bottle.
“When drinkers choose Coors Light, they’re looking for refreshment. The Cold Activated Bottle is designed to ensure that drinkers experience the coldest, most refreshing beer possible,” said Andy England, chief marketing officer for Coors Brewing Company. “On May 18, we are celebrating our newest innovation by inviting consumers to come out and raise a cold one for the World’s Most Refreshing Happy Hour.”
Coors Light will be supporting this effort with focused advertising and point of sale materials nationwide. In addition, the Coors Light #40 Car, driven by David Stremme, will feature a special Cold Activated Bottle paint scheme in NASCAR race activities the weekend of May 18-19 and May 26-28. In select markets, Coors Light will offer 1-800-TAXICAB vouchers to assist consumers in getting a safe ride home.
According to Coors Light research, consumers want to know when their beer is cold enough to drink. To meet that need, Coors Light introduced the Cold Activated Bottle, which features mountains on the label in Thermochromatic ink that turn blue when Coors Light has been chilled to the perfect temperature for ice cold refreshment. The Cold Activated Bottle is available on all 12-ounce Coors Light and Coors bottles at participating bars, restaurants, grocery, convenience stores and liquor stores.
One-of-a-kind juice drink May 22, 2007Posted by grhomeboy in Drinks & Beverages.
American Beverage Corporation and Innovative Candy Concepts Launch One-of-a-Kind Too Tarts SmartChoice Sourwave Juice Drink
Sourwave is an intensely flavored juice drink that brings the wildly successful sour flavor profiles that Too Tarts SmartChoice candy is known for to the beverage market.
American Beverage Corporation (ABC) has formed a partnership with Innovative Candy Concepts (ICC), manufacturer of America’s best-selling and healthiest Too Tarts SmartChoice candy brand, to become the exclusive bottler and distributor of a new, one-of-a kind juice drink, Too Tarts SmartChoice Sourwave. Too Tarts SmartChoice Sourwave will rollout with national distribution at Wal-Mart Supercenters beginning May, 2007, and tasting demonstrations will be offered at select supercenter stores. Sourwave is an intensely flavored juice drink that brings the wildly successful sour flavor profiles that Too Tarts SmartChoice candy is known for to the beverage market. Sourwave flavors include Green Apple, Fruit Punch, Blueberry and Strawberry. The juice will contain 100% daily value of Vitamin C, 25% juice, no refined sugars and only 45 calories per bottle, significantly less calories than most other drinks on the market.
Too Tarts SmartChoice Sourwave is packaged in 10 oz. squeeze and squirt pet bottles with full shrink sleeve labels featuring the vivid, imaginative images of the Too Tart “Dudes” that have been made popular by Too Tarts candy. The juice drink will be sold both as individual bottles and in 4-pack carriers.
Chopin Vodka’s flavors of Spring and Summer May 22, 2007Posted by grhomeboy in Drinks & Beverages.
Chopin Vodka releases the flavors of Spring and Summer with a new range of seasonal cocktails
The ultimate luxury vodka, Chopin is handcrafted from naturally grown potatoes and has a full-bodied creamy flavor that works beautifully on its own or in cocktails.
Chopin shows off everyone’s inner mixologist in their latest selection of seasonal cocktail recipes for 2007. Chopin Vodka sets the foundation for original drinks with minimal prep times including fresh ingredients that reflect hot culinary trends like Spanish Tapas and flavor infusion with tea, crystallized ginger, fresh berries, and cool cucumber and mint.
The ultimate luxury vodka, Chopin is handcrafted from naturally grown potatoes and has a full-bodied creamy flavor that works beautifully on its own or in cocktails. As the temperature heats up, the inspired drinks designed by Dushan Zaric and Jason Kosmas, two of the star mixologist/owners of Employees Only in New York City, are designed to enhance any occasion, from big summer galas to lawn parties and reunions with friends.
Chopin’s new libations for 2007 garner inspiration from simple combinations that deliver big flavors. The Spanish Nights CEO Martini includes olives stuffed with Manchego cheese and wrapped in Serrano Ham; derived from Chopin’s classic CEO (Chopin Extra Olives) Martini, this summer variation is the perfect complement to a warm night, complete with extra bowls of olives, served tapas-style.
Chopin finds the perfect way to deliver an element of surprise and sophistication but also keep their cocktails accessible and easy for hosts and hostesses this season. The Chopin Ginger Zing finds its zip with infused crystallized ginger, while the Chopin ‘n Kiwi delivers beautiful, citrus flavor with all the simplicity and fun of ripe kiwis blended in. Chopin Heavenly Hibiscus graces the eye and the palate, infusing the delicate flavor of hibiscus tea with Chopin.
Crowd pleasers include Chopin Spa, a soothing elixir perfectly presented in a pitcher for guests and the Chopin Player’s Cup, an explosion of fresh fruit built on a base of cucumber and mint, which can be made a day in advance and presented from a chilled punch bowl.
A new delicacy for dark chocolate lovers May 22, 2007Posted by grhomeboy in Chocolate.
Premium Swiss chocolatier creates new delicacy for dark chocolate lovers
To fully appreciate and enjoy Creation 70%, Lindt Master Chocolatiers recommend that consumers allow each square of chocolate to melt smoothly on the tongue for a delightful taste experience.
Lindt & Sprungli, creator of exceptionally-crafted Swiss chocolates, introduces the first mousse-filled dark chocolate bar collection, Creation 70%, to its extensive portfolio of premium chocolate products. Creation 70%, which uses 70% cacao content dark chocolate, will be available in Lindt retail stores nationwide, as well as online at lindtusa.com. The Collection will feature >
* Creation 70% Chocolate Mousse: Characterized by a strong presence of cacao with slight creaminess, Creations 70% Mousse offers a unique contrast between the smooth filling and crisp, dark chocolate exterior. The mousse acts as an extension of the chocolate, offering a smooth, bittersweet experience.
* Creation 70% Cherry Chili: Noted for the balance of tangy cherry and the heat of chili, Creation 70% Cherry Chili is a twist on the traditional chocolate and cherry pairing. The taste is an exotic yet subtle experience, not hot or overpowering.
* Creation 70% Orange: Punctuated by the tartness of orange, Creation 70% Orange, pairs the traditional marriage of dark chocolate mousse and orange beautifully. The bar is well-balanced with a smooth, subtle finish.
Unlike the traditional chocolate bar, rich and fluffy mousse is added to the inside of the Creation 70% dark chocolate bar for a distinctive tasting experience. To fully appreciate and enjoy Creation 70%, Lindt Master Chocolatiers recommend that consumers allow each square of chocolate to melt smoothly on the tongue for a delightful taste experience.
“Creation 70% offers consumers an unrivaled dark chocolate experience,” said Thomas Linemayr, president and chief executive officer of Lindt USA. “The launch of Creation 70% is a reflection of Lindt’s commitment to chocolate innovation and reinforces our leadership position in the premium chocolate category. We are thrilled to be the first premium chocolatier to offer dark chocolate, mousse-filled bars to consumers.”
Grapes said to protect against diabetes May 22, 2007Posted by grhomeboy in Food Drinks News, Health.
Naturally occurring antioxidants in grapes known as polyphenols are believed to be responsible for this beneficial impact.
A new study appearing in the current issue of the peer-reviewed Journal of Nutrition shows that consuming grapes protected against the destruction of insulin-producing cells (known as beta cells) in the pancreas, significantly reducing the incidence of diabetes in lab rodents. Naturally occurring antioxidants in grapes known as polyphenols are believed to be responsible for this beneficial impact.
The results of this study showed that grapes reduced the infiltration of immune cells into the islets of Langerhans, the specific area of the pancreas where the insulin-producing beta cells reside, thus preventing their damaging effects on the beta cells. Grapes also reduced the levels of an inflammatory protein in spleen cells, known as TNF-alpha.
Additionally, the researchers observed that the grape diet resulted in a significantly higher antioxidant capacity of the blood. Higher blood antioxidant capacity may potentially contribute to a reduction in oxidative stress in the islets of Langerhans and form yet another layer of protection; however, this was not directly tested. The powerful antioxidant activity of grape polyphenols is thought to be part of the mechanism of protection attributed to grapes.
“The protective effect of grapes was quite significant and very exciting,” said principal investigator Susan J. Zunino, Ph.D. of the USDA Agricultural Research Service’s Western Human Nutrition Research Center in Davis, California where the study was conducted. “In this study we observed firsthand their effect on two of three critical components for the prevention of type I diabetes: the preservation of the beta cells and the inhibition of inflammation. Other studies have shown that quercetin and anthocyanins, which are phytonutrients present in grapes, enhanced insulin secretion and sensitivity, which is the third critical component. Clearly more studies need to be done to fully define the mechanisms of action for the grapes and their potential as a dietary intervention for diabetes.”
Leading health experts agree that to get the benefit of phytonutrients found in foods, such as the polyphenols in grapes, it is best to consume the whole fruit as opposed to a supplement. Fresh grapes provide an array of natural antioxidant compounds including polyphenols, such as resveratrol, and other biologically active compounds in their natural environment, all of which may either contribute to the beneficial effects or provide the optimal conditions for a certain phytonutrient to exert its particular individual benefit.
“This study further reinforces the growing evidence that grapes have anti- inflammatory and antioxidant properties that appear to offer significant health benefits across a number of disease states,” said Kathleen Nave, president of the California Table Grape Commission.
In order to ensure the scientific validity of grape health studies, a representative sample of fresh California grapes was collected and freeze- dried into an edible grape powder which contains all of the biologically active compounds found in fresh grapes.
The onset of Type 1 diabetes, also known as insulin dependent diabetes mellitus (IDDM) is characterized by the infiltration of activated T lymphocytes in to an area of the pancreas known as the islets of Langerhans. This causes inflammation and the progressive destruction of the body’s only insulin-producing cells, the beta cells. The destruction of these cells leads to a severe depletion of insulin, which is critical to the body’s metabolism. To survive, insulin must be delivered via injection or pump. Type I diabetes accounts for 5-10% of all diagnosed human cases of diabetes, according to the American Diabetes Association.