European online adspend reaches €8bn June 4, 2007Posted by grhomeboy in Advertising, Marketing.
IAB Europe has announced that European online adspend reached €8bn during 2006. The UK accounted for the largest slice of online spend, taking 39% of total spend.
The research, which covers 13 countries, shows that the UK is leading the way in online advertising with Germany in second place with a 22% share. France is in third place with a 15% share and The Netherlands accounts for just 7%. Spain, Denmark, Belgium, Austria, Finland, Greece, Slovenia and Croatia account for the remaining 12%.
It also shows that search dominates spend across Europe and it accounted for 45% of all spend online last year. Display advertising accounted for 31%, classified for 22% and just 1.6% on e-mail marketing.
IAB Europe president Alain Heureux says: “These figures demonstrate without any doubt the significance of the European online advertising industry”.
The body announced the results of its first pan-European online advertising spend report at its “Interact” congress on digital marketing in Brussels today.