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Student gets rich by staying in bed March 25, 2008

Posted by grhomeboy in Advertising, Odd World.
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A Dutch student has come up with the ultimate way of making easy money – by staying in bed.

Yde Van Deutekom, 22, from Zoetermeer, is selling advertising on a website featuring a webcam showing him in bed. So far, he has been in bed for 21 days and has had more than £3,500 paid into his bank account.

Mr Van Deutekom said: “Sleeping is just a hobby of me, and it is the only thing I’m very good at. I stay in bed all day, except for taking a shower, going to the bathroom and making something to eat. That’s all I want to do. And I want to stay in bed until I’m very rich.”

Men put off by advertisers’ macho images September 15, 2007

Posted by grhomeboy in Advertising, MetroSexual.
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marlboro_man.jpg  Marlboro man and other macho adverts are putting off modern “metrosexual” men from buying their products, new research has found.

Sensitive men are turned off by promotions using square-jawed hunks and prefer those featuring more “feminine looking” male models like David Beckham, the Bath University study revealed.

Firms could therefore be alienating millions of consumers by continuing to use muscular, rugged “tough men” for their adverts, especially in the booming market for male grooming products.

“Advertisers should take note of this research because it shows that many ads could be ineffective,” said Professor Brett Martin, who led the research. “Not because of the product, but because the model chosen and the suggested positioning of the brand, may not match the preferences of the male consumer.”

Redux Beverages parties Bi-Continental style July 18, 2007

Posted by grhomeboy in Advertising, Drinks & Beverages, Marketing.
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This weekend Redux will officially celebrate with a multi-layered “No Name” sponsorship of professional middle-weight boxing star, Winky Wright as he takes on opponent Bernard Hopkins in a heralded Las Vegas bout.

Redux Beverages’ world famous energy drink “No Name”, formally Cocaine Energy Drink, is about to party hard. After political threats from the FDA and several state attorneys general forced Redux to abandon marketing the Cocaine name domestically, Redux decided to allow its consumers to name the product individually, packaging features a white “billboard” and copy “Insert Name Here” that encourages the consumer to name it, write on it, brand it and own it.

This weekend Redux will officially celebrate with a multi-layered “No Name” sponsorship of professional middle-weight boxing star, Winky Wright as he takes on opponent Bernard Hopkins in a heralded Las Vegas bout.

In addition, Cocaine Energy Drink themed after-parties are planned on two continents.

State-side, the party, taking place at the Body English club in the Las Vegas Hard Rock Casino, will be a celebration of the energy drink’s triumphant return and new sponsorship with the Winky Wright camp. “We love Winky not only because he kicks ass, but also because he embodies the same spirit, drive, passion and lack of B.S. that Redux possesses. It’s an awesome partnership” said Redux founder Jamey Kirby. The Wright camp shares the enthusiasm, “We’re so happy to have Redux on board with us and look forward to a long working relationship” said Winky Wright. Redux can continue to use the Cocaine brand in this venue because the party is a closed promotional event.

The Second party, taking place at Club Lollypop in Tirana Albania, will mark the official launch of the Cocaine Energy Drink brand in Europe. Redux can keep using the Cocaine name in foreign lands as the politics there seem “a heck of a lot more democratic and open to free enterprise … ironically” said Redux founder Jamey Kirby. He went on to say, “We’re so fired up to take this brand oversees. We imagine we’ll see the same passion and love, same type of apostles and rabid user generated content that we see in the U.S. People love this stuff and love telling us so. We can’t wait to see how this is emulated over there.”

Male sex symbols June 15, 2007

Posted by grhomeboy in Advertising, Fashion, Pop Culture.
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Anyone driving into London from Heathrow Airport will have noticed the gigantic poster of a muscular, semi-naked male.

He is advertising Abercrombie & Fitch, that great retail feast of homoeroticism. I am not sure when it was that we replaced the slender, round-shouldered figure of the English male with an ancient Greek version but this model is now ubiquitous and triumphant.

Abercrombie & Fitch is his temple. The staircase at the shop is decorated with colossal portraits of athletic young men in Edwardian sporting scenes, tennis, fencing, cricket, rugby. All are in degrees of disrobing.

The sexual worship of men rather than women is a cultural phenomenon. In 2003, Germaine Greer wrote a book called Beautiful Boys, which claimed a woman’s right to ogle boys. Greer described her pleasure in the young male form as a “western taboo”. I see no taboo. This season’s fashion photography makes Robert Mapplethorpe look prudish.

Dolce & Gabbana has a magazine advertisement showing a man in briefs sunning himself with an enormous python crawling over his body. Diesel has a bare-chested man with his head on a woman’s lap, begging for a glass of water. Both men look sensational and sexually vulnerable. Female fashion ads are about clothes, male ads are about the contours of the male torso. The bodies on show are Olympic ideals, strong, athletic and without blemish. The girls, by contrast, are strangely sexless.

The question is > do male youths want to be sex symbols? Until recently, they had to be gay and exhibitionist to attract that kind of attention, whereas girls received it passively. It is an unfamiliar experience for boys to be adored merely for their looks. Yet if men, rather than women, have become society’s sex symbols, they have been complicit in the change. Young men are visibly more narcissistic than a generation ago. The big money in the beauty industry is in male toiletries. Men such as David Beckham have consciously appealed to both sexes with flirtatious changes of hairstyle and experimentation with thongs and sarongs.

The beautiful boys of ancient Greece exhibited themselves in gymnasiums. Men, and not only gay men, are now doing the same.

The open admiration of young men in ancient Greece was part of a culture of manliness where women played a subservient role. In modern Britain, it looks like the reverse. Young men are flaunting themselves peacock-style because they are no longer necessarily the economic providers. However, beautiful boys may discover, as many beautiful girls have done, that being a sex symbol is a limited kind of existence. Once those Abercrombie & Fitch men notice the first sign of jug handles and sprouting body hair, they will need a second string to their bow.

European online adspend reaches €8bn June 4, 2007

Posted by grhomeboy in Advertising, Marketing.
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IAB Europe has announced that European online adspend reached €8bn  during 2006. The UK accounted for the largest slice of online spend, taking 39% of total spend.

The research, which covers 13 countries, shows that the UK is leading the way in online advertising with Germany in second place with a 22% share. France is in third place with a 15% share and The Netherlands accounts for just 7%. Spain, Denmark, Belgium, Austria, Finland, Greece, Slovenia and Croatia account for the remaining 12%.

It also shows that search dominates spend across Europe and it accounted for 45% of all spend online last year. Display advertising accounted for 31%, classified for 22% and just 1.6% on e-mail marketing.

IAB Europe president Alain Heureux says: “These figures demonstrate without any doubt the significance of the European online advertising industry”.

The body announced the results of its first pan-European online advertising spend report at its “Interact” congress on digital marketing in Brussels today.

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