a web (not paper) magazine

  Bulgarian beer “Boliyarka” company starts to export beer for Spain and Cyprus.

The abroad sales are planned to reach capacity of 70 to 100 thousands hectoliters beer. Thanks to the six new cylindrical containers for fermentation of the beer the sales are expected to increase with 5-10% and the export to Romania to double.

The brewery’s director shared the factory intends to launch for sаlе new sort of beer own production, which will be of new class and will be bottled in 330 and 500 ml bottles. Other renewal of “Boliyarka” company is the beer with transparent self-sticking label.

The factory invested 1 million EUR in the new technology “Clear label” which brought it an award from the Finance Minister Plamen Oresharski and the big award of Bulgarian Chambers of Commerce ”Ikar” statue.

McDonalds Web site pokes fun at Starbucks snobbery > According to US media the “Golden Arches” Starbucks’ newest nemesis, have a fresh tactic in their battle for America’s coffee dollars. If you can not outsell Starbucks, how about just giving it away.

McDonald’s latest campaign is Free lattes on Friday mornings in Seattle, Starbucks hometown. “It’s quite comparable to Starbucks,” one tester said. There is nothing subtle about this battle of the brews. Aside from the free coffee, McDonalds has launched a website essentially poking fun of Starbucks.

The website address “unsnobbycoffee.com” does not leave much to the imagination. The site is devoted to making Starbucks look snooty and overpriced. “Well, there’s always a catch with something that’s free. But it was okay. I don’t think it’s any better than Starbucks,” said another tester.

Starbucks has a public relations offensive of its own. They recently shut down every store in the country to re-train baristas, and of course get lots of press coverage. “So, we’re hoping that our baristas will walk away with a renewed focus on our standards, and appreciation for all the work that goes into our coffee,” Starbuck manager Ann-Marie Kurtz said.

Starbucks is not backing down, but McDonald’s is not exactly easing up. If it takes giving the stuff away to take over the coffee throne, they are apparently willing to do it, at least for the next few weeks.

Fisnogge is a traditional Jewish calf’s foot jelly. Literally meaning ‘foot foot’, the reiteration was born of a confusion of pronunciation between Yiddish words for foot (fis) and fish (fish); asking for fish carelessly could result in receiving calf’s foot jelly!

‘Nogge’ - the Yiddish pronounciation of the Russian for ‘foot’ was added as a clarifying suffix to ‘fis’ and ‘foot foot’, or fisnogge, was born.

Most expensive champagne woos super-rich > The world’s most expensive champagne, popping the records at 4,166 euros (6,485 dollars) for a personalised bottle of bubbly, goes on sale Thursday targeting a “super-rich” global elite.

The limited edition 12-bottle box sets of Perrier-Jouet champagne will be priced at 50,000 euros, according to French drink firm Pernod-Ricard. Sales will be limited to a ‘community of super-rich’ consumers in the United States, Britain, Japan, China, Russia, Switzerland and France. The previous price record was held by a limited edition of Dom Perignon champagne, which went on sale in 2005 for 12,000 euros per three-litre bottle.

A French wine maker has insured his nose for £3.9 million, the Lloyd’s of London insurance company said.

The bespoke policy was created for Ilja Gort, the Dutch owner of Chateau de la Garde in Bordeaux, France, to cover the loss of his nose and sense of smell.

Mr Gort, who produces Tulipe Wines, said his nose was his most important asset. While the tongue has only five areas of taste, the nose can distinguish millions of different scents, he added.

“This certainly is an insurance policy not to be sniffed at,” said Jonathan Thomas, lead underwriter at Watkins Syndicate who co-insured the policy with Allianz Nederland. “The nose and sense of smell of a winemaker are as important as the fingers of a chef.”