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Starbucks gets bookish May 26, 2006

Posted by grhomeboy in Books, Food Drinks News.

If Barnes & Noble can sell coffee, it stands to reason Starbucks can sell books. And that’s just what chairman Howard Schultz aims to do by the end of the year.

While short on details, he said the work of popular authors would be featured, in much the same way the company has been selling selected CDs. Add a plan to make proprietary content downloadable to customers through the in-store WiFi network, and you’ve got even more reasons to go to Starbucks.

I do wonder if Schultz will now anoint bestsellers, as Oprah does. Anyhow, enjoy coffee and reading (your favorite authors, books, magazines, whatever) at your nearest Starbucks, if none exists in your area, enjoy the same at any other coffee shop!

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