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McDonald’s has bird flu-free ads at the ready June 2, 2006

Posted by grhomeboy in Advertising, Food Drinks News.
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McDonald’s has bird flu-free ads at the ready according to this report McDonald’s advertises it’s bird flu-free

The Wall Street Journal reports McDonald’s Corp. is ready with an advertising campaign touting the safety of eating properly cooked chicken if bird flu is discovered in the U.S. or another country where its chains are located.

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Comments

1. Stephen Sammartino - April 27, 2007

Here’s an idea for McDonalds…. learn that word of mouth is way more important that any crap they serve up with paid advertising. if this did happen, no amount of media would convince consumer to not change their eating habits.

It really shows they’re stuck in the post war industrial complex and haven’t adpated with the world. They still think they can tell consumers how to behave. They did a similar stupid thing here:

http://startupblog.wordpress.com/2007/02/07/what-do-you-stand-for/

Cheers
Steve


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