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Volvo, McDonald’s Set Sail To Promote Pirates June 16, 2006

Posted by grhomeboy in Advertising, Food Drinks News, Marketing, Movies.
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McDonald’s, Volvo board “Pirate” ship Volvo, McDonald’s Set Sail To Promote Pirates

McDonald’s and Volvo are launching a joint promotion for the upcoming “Pirates of the Caribbean: Dead Man’s Chest” July 7 premier.

The restaurant will award a Volvo XC90 SUV to one customer a day for 28 days, and incorporate Volvo-dedicated packaging on select food items.

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