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Svedka vodka imagines life in 2033 July 11, 2006

Posted by grhomeboy in Advertising, Drinks & Beverages.

Svedka vodka imagines life in 2033.

Imagine falling asleep and waking up in a future world in which spirits manufacturers pay name-brand writers a bundle of cash to contribute to a literary anthology. Well, that world is already here: Spirits Marque One, the company that imports and distributes Svedka, is spending $750,000 to publish, in conjunction with Nerve.com, a collection of fiction imagining life in the year 2033.

So, fill up a glass, get a book and start Blurring the Lines in a Fanciful Leap to 2033

In a continuing sign of the blurring of boundaries between literature and advertising, a campaign for Svedka, a Swedish vodka, is serving as inspiration for a series of articles to appear online and in a book.

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