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Peet’s Brews Expansion July 16, 2006

Posted by grhomeboy in Business, Drinks & Beverages.

Peet’s considers its fresh roasted beans the “gold standard” in coffee.

Again, without naming giant Starbucks, O’Dea says Peet’s prices in stores are typically five to 10 cents more a cup than its competition and about 10% higher for a bag of whole beans. “Even at $11 per lb., it’s only about 23 cents a cup,” he notes.

In this article Peet’s Brews Expansion it is also said that Peet’s retail units, which also sell pastries, account for 68% of the company’s business, with the remainder fairly evenly split among the other three channels, with grocery stores holding a slight majority share.

The average mature Peet’s store has annual revenues of $1.3 million.

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