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Will user-generated advertising go mainstream? August 11, 2006

Posted by grhomeboy in Advertising.

While advertising created by engaged consumers is a popular topic in the trade media, few user-created advertisements have enjoyed any publicity outside of the Internet. Some agencies are looking for a way to take advantage of the trend, but for that to happen on a large scale, there must be some model in place for compensating these do-it-yourself creatives.

Read this at > Leave It to the Professionals? Hey, Let Consumers Make Their Own Ads

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