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Reason why women love bling October 11, 2006

Posted by grhomeboy in MetroSexual.
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Next time your girlfriend puts on a short skirt and goes for the bling, she could be telling you something.

Young women wear more fashionable clothing and jewellery when they are most fertile, a new study shows.

It means they could be unconsciously sending out signals to potential mates that they are more likely to conceive, similar to other animals using scents or changes in skin colour.

‘Women tend to put on skirts instead of trousers, show more skin and generally dress more fashionably,’ said Martie Haselton, who led the study.

Scientists asked 30 female university students to make several visits to a laboratory during a month without being told the reason.

They were each photographed twice, once in their fertile phase and another time in their leastfertile phase.

The American team then asked 42 volunteers, men and women of varying ages, to assess the photos by asking: ‘In what photo is the person trying to look more attractive?’

‘The judges chose the photographs taken during the women’s fertile phases 60 per cent of the time,’ said Miss Haselton, of the University of California Los Angeles.

‘This is well beyond chance. They were pretty consistent,’ she said. The team had earlier reported that women were more likely to flirt and look at attractive men when ovulating.

However, the fertile women’s clothing changes were often very minor. ‘They would wear something pretty close to what they wore before, but embellished,’ said Miss Haselton.

For example, one woman wore looseknit leggings and a tank-top in both photos. ‘In her high-fertility photograph, she would be wearing a very pretty tank-top and more jewellery,’Miss Haselton said.

The team said their findings disproved the conventional belief that women were unique among animals in concealing when they were most fertile.

However, it appears the changes are so subtle they would not have the desired effect on a mate. None of the men were aware of the differences until they compared the photos, said US journal Hormones And Behavior.

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