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Classic jingle to get re-fizzed December 17, 2006

Posted by grhomeboy in Health, Media.

Plop, plop, fizz, fizz … you know the rest, even though it’s been 26 years since the famous Alka-Seltzer jingle graced prime time.

In fact, the last year ads featuring the catchy tune were broadcast, the Phillies won the World Series, Ronald Reagan defeated Jimmy Carter, and some new-fangled, 24-hour news network called CNN had just started up.

And yet, the slogan resonates. Which is why Alka-Seltzer is bringing it back. Only this time, the Waltons-era melody is getting a cyber-age makeover, “American Idol”-style.

Musicians of every stripe (and talent level) are being invited to submit a new version of the jingle, in a nationwide contest to remake the song. Entries must be between 30 seconds and two minutes long and must include the famous lyrics, “Plop, plop, fizz, fizz, oh what a relief it is.”

It could be country. It could be rap. It could even be Baltimore club music. Alka-Seltzer has dubbed its ditty redux the Battle of the Bands, Bring Back the Fizz. The nitty-gritty of the competition’s rules can be found at http://plopplopfizzfizz.com. But, essentially, what will happen is that four national finalists will be chosen by January 2, and then America will vote for a winner by the Internet.

Voters will be able to listen to the jingles at the Web site. The grand-prize winner will be announced January 17. The victor will receive $10,000, and the new jingle will be featured in an ad broadcast during the Super Bowl pregame show. Anybody can enter a song online, or by snail mail. Deadline for all entries is December 26.

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