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Time.com intended as 24/7 news source January 10, 2007

Posted by grhomeboy in Media.

The revamped Time.com launches today as a 24-hours news operation, in time for the print version’s new Friday publication date. Besides design tweaks, the site also will offer more original news stories and analysis.

Time.com was set today to unveil a new design for its Web site that positions the site as a 24/7 news source and complements the print counterpart’s on-sale date change to Friday from Monday.

“We’ve been doing stories online for a while, but we haven’t been very good at drawing people’s attention to them,” said Josh Tyrangiel, managing editor for Time.com. “We’re already in the process of breaking news and covering it, but you’ll finally be able to see it.”

Time.com also will add more original news and analysis, in tandem with the print magazine.The site has signed up former CIA operative Bob Baer will write a column; other blogs will appear on art, China and the Middle East.

The site will sport a cleaner design, ringed by the red border associated with the magazine, and ad units will be fewer but larger and appearing higher on the page. Time.com also will offer expanded advertising opportunities, with pre-roll and mobile ads available this year for the first time, and expanded podcast placements.

Visitors also will be able to get free access to Time’s entire archives, back to its 1923 launch issue.

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