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Famous Quotes > April 27, 2007

Posted by grhomeboy in Entertainment.
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Train yourself to let go of the things you fear to lose.

George Lucas, film writer-director-producer



Marratech video conferencing > latest Google’s acquisition April 27, 2007

Posted by grhomeboy in Google.
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Video conferencing software developer Marratech, Stockholm, has been acquired by Google for an undisclosed price.

The deal marks another step for Google into the “collaborative working” segment, which includes the GoogleTalk messaging and VOIP application, and e-mail and calendar tools for small businesses.

For now, Google plans to use the software internally, as a tool for its employees, the spokesman said, declining to speculate whether Google might later try to market the technology or integrate it into one of its commercial products.

Should Google decide to market or integrate the technology into its products, the move would be seen as another in a string of recent steps taking Google into the sphere of collaborative work tools.

Read more >  here

YouTube for marketers April 27, 2007

Posted by grhomeboy in Marketing, YouTube.
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Digital strategist, researcher and writer Sarah Browne, aka the Guru of New, offers tips gleaned from the Word of Mouth Marketing Association conference in New Orleans on how marketers can successfully tap YouTube.

Just to give you an idea, here’s some kind of rules >

Always go entertainment over brand.

Make it feel low budget. The higher quality the less the video tends to spread.

Find something that’s already accepted and back your brand into it.

Make it feel chaotic.

Keep it loose.

Be brave.

Interested to learn more? Simply click here

IAC developing site for black Americans April 27, 2007

Posted by grhomeboy in Internet.
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IAC/InterActiveCorp has announced the January 2008 launch of a site geared toward blacks, along the lines of AOL’s Black Voices site.

The yet-to-be-named site, which is scheduled to launch in January, will feature relevant news content, entertainment and service information within a platform for community interaction. It will include a heavy online video element.

Read more at > The Hollywood Reporter

UK teens open to mobile advertising > study April 27, 2007

Posted by grhomeboy in Advertising, Mobile Telecoms.
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The UK based, Q Research has published the findings from its latest survey on what Britain’s young people think about receiving advertising messages on their mobile phones.

The research shows that targeting advertising messages to the individual recipient is the key to success with this often-elusive audience.

More than 32% of cell phone customers aged 11 to 20 would be willing to receive ads on their mobile phones, according to a survey that also found that the most popular type of phone ads with this age group were picture ads.