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UK teens open to mobile advertising > study April 27, 2007

Posted by grhomeboy in Advertising, Mobile Telecoms.
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The UK based, Q Research has published the findings from its latest survey on what Britain’s young people think about receiving advertising messages on their mobile phones.

The research shows that targeting advertising messages to the individual recipient is the key to success with this often-elusive audience.

More than 32% of cell phone customers aged 11 to 20 would be willing to receive ads on their mobile phones, according to a survey that also found that the most popular type of phone ads with this age group were picture ads.

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