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YouTube for marketers April 27, 2007

Posted by grhomeboy in Marketing, YouTube.
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Digital strategist, researcher and writer Sarah Browne, aka the Guru of New, offers tips gleaned from the Word of Mouth Marketing Association conference in New Orleans on how marketers can successfully tap YouTube.

Just to give you an idea, here’s some kind of rules >

Always go entertainment over brand.

Make it feel low budget. The higher quality the less the video tends to spread.

Find something that’s already accepted and back your brand into it.

Make it feel chaotic.

Keep it loose.

Be brave.

Interested to learn more? Simply click here

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