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MySpace to protect video copyrights May 12, 2007

Posted by grhomeboy in Internet.

MySpace announced in Los Angeles Friday it launched new technology to prevent the re-posting of copyright videos once they are removed at the owner’s request. MySpace said its “Take Down Stay Down” feature is offered free to all copyright owners.

“We have created this new feature to solve a problem that has long frustrated copyright holders and presented technical challenges to service providers, how to prevent copyrighted content from being re-posted by the same or a different user after it has been taken down by the copyright owner,” said Michael Angus, executive vice president and general counsel for Fox Interactive Media. Angus said the feature “re-enforces MySpace’s position as the leader in copyright protection on the Internet.”

The feature kicks in when a content owner informs MySpace of improperly filed content and the video is removed. A digital marker is created and added to a copyright filter. If any user then attempts to upload the removed video again, the filter will recognize the marker and block the upload, MySpace said in its news release.

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