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BBC – YouTube agreement May 31, 2007

Posted by grhomeboy in Media, YouTube.

Future multimedia approaching

BBC, the world’s oldest public service broadcaster, formed a partnership with Google’s YouTube, the video-sharing Web site, to create three branded channels on the site showing clips of BBC programs.

The channels will show clips of BBC programs as well as specially commissioned content and video diaries, taking viewers behind the scenes of popular programs. The deal includes an advertising-funded channel showing clips of BBC news, which will only be available outside the U.K. There will also be two entertainment channels showing content from the BBC and BBC Worldwide, the BBC’s commercial arm, which will include a limited number of ads. BBC hopes to approach the 70 million Internet users with this move.

“It’s essential that the BBC embraces new ways of reaching wider audiences with non-exclusive agreements such as these”, BBC Director General Mark Thompson said in his statement. It is a revolutionary move expected to attract new viewers in Britain, he said.
American television networks, NBC, CBS and FOX have signed similar agreements with Google’s YouTube.

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