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Starbucks switches to reduced fat milk June 4, 2007

Posted by grhomeboy in Food Drinks News.
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This new conversion will establish reduced fat milk, also known as 2% milk, as the standard dairy in all beverages served in North American coffeehouses.

Starbucks Coffee Company announced plans to adopt a new dairy standard for all espresso-based drinks, switching from whole to reduced fat of 2% milk in all Starbucks stores in the United States and Canada by the end of 2007. At the same time, Starbucks is assessing options for conversion to lower fat dairy in the 39 markets we operate in outside of North America.

Today, when Starbucks customers order a beverage such as a Vanilla Latte, it is made with whole milk unless otherwise requested. This new conversion will establish reduced fat milk, also known as 2% milk, as the standard dairy in all beverages served in our North American coffeehouses. As always, customers can continue to customize their beverages to their liking by requesting it be made with whole, skim, soy or, in the U.S., even organic milk.

“Choice has always been at the heart of what we offer,” said Denny Marie Post, senior vice president of Global Food and Beverage, Starbucks Coffee Company. “The move to reduced fat milk as our core dairy offering comes directly from our customers’ requests, and while they will still have the option to customize their drinks, our standard beverages will now come with fewer calories and less fat.”

Product nutrition information is available online at www.starbucks.com

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