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Many men are “miserable” with their bedding June 6, 2007

Posted by grhomeboy in Lifestyle.
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A study of 5,000 males who sleep with partners found that 38 percent of them are “unhappy to miserable” with the mattresses and pillows chosen by their partners.

Conducted by 1800mattress.com, the survey also found that more than half of the respondents had little participation in the mattress-buying decision. Past research has zeroed in on women as the chief decision makers in bedding purchases. With Americans of both genders showing greater concern about the quality of their sleep, however, the survey results indicate that mattress retailers would do well to shift some of their focus toward men, according to John O’Connell, senior vice president of merchandising for 1800mattress.com. 

The retailer’s 104 showrooms, call center and Web site will focus on helping men and their partners make the right mattress choice during the coming Father’s Day.


Italian tabletop company invests in U.S. June 6, 2007

Posted by grhomeboy in Business.
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Italian design house Mepra, through its partnership with Reach Distribution, is significantly expanding its food-service business in the United States and has entered the polycarbonate drinkware business with a full lineup that will debut at the New York International Gift Fair later this summer.

Mepra, which provides hospitality products on a wide scale in Europe, previously had a limited food-service presence here in America. 

“It’s such a huge market here in the United States, and we’ve decided to invest heavily in it,” said Curt Carpenter, president of the Boston-based Reach Distribution. It has expanded its hospitality tabletop assortment significantly, with a wider and deeper product portfolio. 

After buying a polycarbonate factory in Europe, Mepra will also launch stemware, barware and serveware in contemporary shapes at the gift fair in New York in August. 

Axis debuts Camouflage Electric Shaver June 6, 2007

Posted by grhomeboy in Army Life, Lifestyle.
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Vows to use proceeds to support U.S. Troops

Axis Shavers, the electric-shaver brand from Bodyline Products International, has introduced the FLX Force shaver, which is designed in a camouflage coloration.

The brand also said it would devote 10 percent of the proceeds from FLX Force sales at retail to benefit charities that assist military personnel who are suffering from traumatic brain injuries as a result of their service in Iraq. In a company statement, Greg Pearson, vice president of sales and marketing, expressed the hope that the new product will “further raise awareness” of the members of the military who suffer from traumatic brain injuries. Along with the camouflage look, the new shaver also features the Axis Float flexible head system and Phase 4 cutting technology, both of which enable allow the shaver to “hug” the face for a closer shave. 

The new shaver is slated for a retail price of $130, and is available on the Web sites http://www.axisshavers.com  and http://www.thegroominglounge.com and at high-end retailers and military bases throughout the nation.