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Many men are “miserable” with their bedding June 6, 2007

Posted by grhomeboy in Lifestyle.

A study of 5,000 males who sleep with partners found that 38 percent of them are “unhappy to miserable” with the mattresses and pillows chosen by their partners.

Conducted by 1800mattress.com, the survey also found that more than half of the respondents had little participation in the mattress-buying decision. Past research has zeroed in on women as the chief decision makers in bedding purchases. With Americans of both genders showing greater concern about the quality of their sleep, however, the survey results indicate that mattress retailers would do well to shift some of their focus toward men, according to John O’Connell, senior vice president of merchandising for 1800mattress.com. 

The retailer’s 104 showrooms, call center and Web site will focus on helping men and their partners make the right mattress choice during the coming Father’s Day.

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