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Redux Beverages parties Bi-Continental style July 18, 2007

Posted by grhomeboy in Advertising, Drinks & Beverages, Marketing.
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This weekend Redux will officially celebrate with a multi-layered “No Name” sponsorship of professional middle-weight boxing star, Winky Wright as he takes on opponent Bernard Hopkins in a heralded Las Vegas bout.

Redux Beverages’ world famous energy drink “No Name”, formally Cocaine Energy Drink, is about to party hard. After political threats from the FDA and several state attorneys general forced Redux to abandon marketing the Cocaine name domestically, Redux decided to allow its consumers to name the product individually, packaging features a white “billboard” and copy “Insert Name Here” that encourages the consumer to name it, write on it, brand it and own it.

This weekend Redux will officially celebrate with a multi-layered “No Name” sponsorship of professional middle-weight boxing star, Winky Wright as he takes on opponent Bernard Hopkins in a heralded Las Vegas bout.

In addition, Cocaine Energy Drink themed after-parties are planned on two continents.

State-side, the party, taking place at the Body English club in the Las Vegas Hard Rock Casino, will be a celebration of the energy drink’s triumphant return and new sponsorship with the Winky Wright camp. “We love Winky not only because he kicks ass, but also because he embodies the same spirit, drive, passion and lack of B.S. that Redux possesses. It’s an awesome partnership” said Redux founder Jamey Kirby. The Wright camp shares the enthusiasm, “We’re so happy to have Redux on board with us and look forward to a long working relationship” said Winky Wright. Redux can continue to use the Cocaine brand in this venue because the party is a closed promotional event.

The Second party, taking place at Club Lollypop in Tirana Albania, will mark the official launch of the Cocaine Energy Drink brand in Europe. Redux can keep using the Cocaine name in foreign lands as the politics there seem “a heck of a lot more democratic and open to free enterprise … ironically” said Redux founder Jamey Kirby. He went on to say, “We’re so fired up to take this brand oversees. We imagine we’ll see the same passion and love, same type of apostles and rabid user generated content that we see in the U.S. People love this stuff and love telling us so. We can’t wait to see how this is emulated over there.”

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