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Beer is America’s Beverage of Choice July 30, 2007

Posted by grhomeboy in Drinks & Beverages.
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The latest Gallup Poll shows that of the 64 percent of Americans who consume alcohol, beer continues to be their beverage of choice, with 40 percent choosing it over wine and hard liquor. The 2007 consumption poll was reported on Gallup’s Web site.

Having maintained its standing in the past two polls, beer represents the largest segment in the alcohol beverage category in both volume and dollar sales and accounts for 56 percent of all alcohol beverage servings.

The Anheuser-Busch-led industry campaign, “Here’s To Beer”, is now in its second year and continues to elevate the image of beer through consumer, retailer and wholesaler education programs.

“We are very pleased with the reception the ‘Here’s To Beer’ campaign has received from our fellow brewers, as well as from the beer distributor and retailer communities,” said Bob Lachky, executive vice president, Global Industry Development, Anheuser-Busch, Inc. “Additionally, we’re encouraged by the consumer data such as today’s Gallup poll and this year’s ACNielsen global trend report that reinforce beer’s supremacy as a driver of food and beverage growth worldwide.”

“Here’s To Beer” continues to offer tools to help consumers develop a deeper appreciation for beer and help retailers grow their beer business. The campaign will soon launch “The Beer Connoisseur” Web site, an online beer university in which adults can enroll to learn about beer’s ingredients, brewing process, styles and the fundamentals of food-pairing.

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