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Can’t quit chocolate? Don’t fret, it’s no addiction September 16, 2007

Posted by grhomeboy in Chocolate.
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Resistance is futile. The more we try to fight off a craving for chocolate, the more our desire for it grows, a British researcher said on Tuesday.

But chocoholics can take heart that such sweets are not addictive despite the fact many people consider themselves as having no control over their urges to eat the sweets, said Peter Rogers, a psychologist at the University of Bristol.

“Food behaviour can look like addictive behaviour in extreme situations but chocolate does not fit these criteria,” Rogers told a meeting sponsored by the British Association for the Advancement of Science. Many people point to certain compounds found in chocolate, such as phenylethylamine, that produce a buzz when they reach the brain as evidence chocolate is addictive, Rogers said.

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