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Google to launch social web Friend Connect May 12, 2008

Posted by grhomeboy in Google, Internet.
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Following Facebook and Myspace, Google will join the social network data portability crowd to allow its users to port user data to partner sites, media reported Monday.

Google’s Friend Connect will be a set of “APIs for Open Social participants to pull profile information from social networks into third party websites,” speculated TechCrunch.

Google has been taking a more open and distributed approach with its OpenSocial API, which allows compliant applications to work across any social network. By extension, Friend Connect would provide glue to allow any site to add a social dimension and build connections to other social networks.

Facebook Connect announced on Friday it would make it easier for people to share their favorite pictures, information and applications with family and friends anywhere on the Internet. MySpace on Thursday announced Data Availability, with Yahoo, eBay, Photobucket, and Twitter as initial partners for its effort to let members port their data.

The key for all the data portability efforts is that users have granular controls to manage their data and to maintain privacy and security. Facebook and MySpace have not fully disclosed how their privacy controls will work yet.

David Glazer, Google director of engineering, said in March the big challenge isn’t the technology but applying existing and emerging standards, such as OATH (secure API authentication), OpenID (identity management) and OpenSocial APIs (application integration).

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